Founded mid-cast and hip deep in a mountain stream, Slackwater Brewing is a neighbourhood craft brewery which stands for the moments between lifeā€™s ebbs and flows. The brand aims to be an extension of these values with an ongoing focus on the outdoors. This was a careful consideration for the label system, each of which reflect the very nature of the beer produced by the brewery, and its geographical location, nestled between two lakes.
INTERNATIONALLY AND LOCALLY AWARDED FOR EXCELLENCE IN PACKAGING DESIGN.
The labels make a strong connection between art, the craft of brewing and the young, vibrant personalities of the owners by placing the main focus on bright and illustrative art, much like a gallery space. Each label features art that is unique to the beer it represents, achieving consistency in the range through a practical, utilitarian aesthetic and the ongoing water themes across all the labels. The labels effectively mix strong visual impact with clean communication up close, while conveying the values of the brewery and its surrounding demographic.
