Plain Jane is a cutting-edge skin bar delivering real results through routine medical-grade facials, skincare and injectables. The transformative essence of the client's offerings comes to life in design across the identity, from the simple sans serif to serif shift in the logo’s letterforms, to dynamic, vibrant colours and layouts. Overall, the fusion of artistry with science, and the client's dedication to excellence in the pursuit of beauty finds its visual counterpart in the marriage of sturdy and thoughtful messaging with a warmly human perspective.